Property Revolutionised: Inside Resimax Group’s Fully Integrated Approach

Key Takeaways:

• Resimax Group is an end-to-end property developer: The Group’s in-house team manage land acquisition, design, construction, sales and property management within a single integrated model.
• Strategic land selection shapes stronger communities: Resimax Group targets Melbourne’s most affordable growth corridors, where long-term housing demand, infrastruture planning and community amenity can support sustainable masterplanned communities.
• Masterplanned communities, not just lots: The size and scale of Resimax Group’s masterplanned communities create strong efficiencies across development management, infrastructure sequencing and long-term planning. This allows Resimax Group to deliver communities with homes, services, amenity and future liveability considered from the outset.
• In-house design and construction support greater coordination: Tick Constructions and Archtek keep the pathway from estate design to completed homes within one organisation, supporting stronger timelines, costs and delivery outcomes.
• Property Management is part of the lifecycle: Through Leap Real Estate, Resimax Group supports landlords, tenants, sellers and future purchasers, providing property management, leasing and resale services that extend beyond initial development and sales.

Property development involves many moving parts. From the land that is acquired, to the way a community is planned, designed, built, sold and managed, each stage influences the quality of the final outcome.

For owner-occupiers and investors, understanding how those stages connect can make the property journey easier to navigate. It can also provide greater confidence in who is delivering the community, how decisions are made, and what support exists beyond the point of purchase.

As an end-to-end property developer, Resimax Group brings each stage of the property lifecycle together through its integrated ‘Property Revolutionised’ model. The framework covers land acquisition, town planning, development management, architecture and design, construction, marketing and sales and property management, creating a more connected pathway from land to living.

By bringing the full property lifecycle under one roof, Resimax Group is able to guide each stage of delivery with a clear focus on affordability, liveability, certainty and long-term community value, while mitigating risks that can arise when multiple parties are involved.

Land Acquisition & Town Planning

Resimax Group’s property lifecycle begins with land acquisition and town planning. The Group takes a strategic and opportunistic approach to acquisition, targeting locations with genuine long-term potential rather than chasing land that simply appears attractive in the short term. Importantly, Resimax Group focuses on sites that already sit within approved Precinct Structure Plans (PSPs) or established residential growth areas, providing greater certainty around future development outcomes. This reduces planning risk and gives Resimax Group, its capital partners and future residents greater confidence in the long-term delivery of each community.

Ozzie Kheir, Founder and Managing Director of Resimax Group, explains, “We’re continuing to add to our pipeline where pricing remains disciplined and the fundamentals of the precinct are sound.”

However, acquiring the right land is only the beginning. Resimax remains involved through every stage of town planning to bring its development vision to life, and nowhere is that more evident than Eynesbury Estate.

Spanning 828 hectares in Melbourne’s western growth corridor, between Melton and Wyndham, Eynesbury was acquired by Resimax Group in 2019 with strong foundations already in place: existing lots, established infrastructure and community amenities. Since then, the estate has evolved into something far greater. Considered town planning has shaped Eynesbury’s next phase of growth with an additional 4,500 lots approved, a $2 billion end value, a future secondary school and the staged delivery of Eynesbury Village bringing new retail, commercial, health and community services into the heart of the estate.

Development Management

The ‘Property Revolutionised’ model gives Resimax Group full oversight across every stage of development, ensuring that the same team informing product mix, pricing and delivery is never making decisions in isolation.

“Working with development partners who have specialist expertise allows us to focus on land delivery and infrastructure sequencing, while commercial and community assets are delivered as populations grow. This staged approach is essential to building master planned communities that are sustainable long term,” Ozzie says.

This allows Resimax Group to manage risk more proactively across the development lifecycle. By keeping key functions connected, the Group can identify potential issues before they become delivery challenges, while continuing to pursue opportunities that support owner-occupiers, investors and long-term community outcomes.

Architecture & Design

Architecture and design at Resimax Group isn’t a late-stage consideration. Archtek, led by Director Dean Mallia, works across the Resimax Group ecosystem from initial land acquisition through to home design, façade selection and streetscape planning, providing a level of design continuity that most developers can’t access. Comprehensive design guidelines help maintain attractive, cohesive streetscapes across each community, ensuring a consistent vision is delivered even when buyers choose their own builder.

Dean explains, “The way we design homes for Resimax Group is we don’t design individual homes for individual lots, we design the whole community”.

Operating as Resimax Group’s in-house design partner for over a decade, Archtek’s integrated approach means design, civil and construction considerations are resolved early, before they become on-site problems. It also means homes are placed on their lots with purpose. A home’s orientation, façade and floorplan are all considered together, ensuring it captures natural light, contributes to the surrounding streetscape, and supports how families use their space day-to-day.

At Eynesbury, that thinking extends beyond individual homes. The built form is designed to sit within the broader township, surrounded by the Grey Box Forest, the golf course, and the Eynesbury Homestead, now home to Ms Peacock Restaurant and Bar. These elements ensure residents and investors are not just buying a home but buying into a community with established amenity and liveability.

Marketing & Sales

Resimax Group’s approach to marketing and sales reflects the broader interconnected model. Rather than a one-size-fits-all campaign, the team works to match the right owner-occupier buyers and investors with the right communities.

Unlike many developers who outsource marketing and sales functions, Resimax Group’s in-house team works closely with the development, planning, design and construction divisions from the earliest stages of a project. This gives them an intimate understanding of each community, its vision, future amenity, target buyer and delivery timeline.

By being involved throughout the entire process, the Marketing & Sales team is able to communicate with buyers confidently and accurately, providing a level of knowledge and continuity that can be difficult to achieve when functions are managed externally.

Resimax Group’s Project Marketing Manager, Felicity Avitabile explains: “Resimax Group has a unique service offering compared to others in the property development industry. We offer a true end-to-end service to our customers, whether they’re looking to rent or buy House and Land, new Townhouses, or existing homes.”

That same continuity extends through the sales journey. With sales, marketing and customer service operating within the broader Resimax Group ecosystem, buyers are supported by people who have been involved in shaping the community from the outset.

That approach helps build long-term relationships with owner-occupiers and investors. Our internally-owned property management arm, Leap Real Estate, reports that many tenants recommend living in our master-planned communities to friends and family, giving them access to the Resimax ecosystem. In addition, our Customer Care team has noted many Resimax Group customers return for multiple purchases over time, reflecting the confidence that comes from being supported throughout the entire journey.

Built Form & Construction

Housing supply is one of the most pressing challenges facing Victoria, and Resimax Group believes the private sector has a responsibility to help meet it.

Managed entirely in-house, Tick Constructions operates as a wholesale building arm within the Resimax Group ecosystem, giving it a degree of insulation from many of the pressures affecting the broader market.

The scale of Resimax Group’s operations provides purchasing power when procuring materials and securing skilled labour, while a focus on proven, highly optimised floorplans creates efficiencies throughout the construction process. Building multiple homes within the same streets and stages also improves efficiency for skilled trades by reducing travel time between projects and allowing resources to be deployed more effectively.

More importantly, keeping the pipeline from estate sales through to completed homes within one organisation supports tighter timelines, more predictable costs and better protection of land values for both buyers and investors.

Property Management

The Resimax Group relationship doesn’t end at settlement. Leap Real Estate, the Group’s internally owned real estate arm manages the ongoing connection between buyers and tenants across Resimax communities.

This approach creates benefits for both landlords and tenants, giving investors access to long-term renters while providing tenants with a more stable and supported living experience.

For investors, this creates a more connected pathway from purchase through to leasing and management. For renters, it supports a stronger sense of continuity within the communities they call home.

Beyond leasing and property management, Leap Real Estate also supports owners when it comes time to sell. Having worked with many purchasers from their initial land purchase, the team brings a deep understanding of each Resimax Group community, its amenities, local area growth and buyer appeal. This allows owners to access resale support from a team already familiar with their property and its market, creating a more seamless experience throughout the entire ownership journey.

A Connected Property Lifecycle

From land acquisition through to property management, Resimax Group’s Property Revolutionised model brings together the expertise, oversight and long-term commitment needed to deliver master planned communities across Melbourne’s growth corridors.

For both owner-occupiers and investors, that means a clearer property journey, greater continuity between each stage of delivery, reduced risk throughout the ownership lifecycle, and a stronger connection to the community from the outset.

Learn more about Resimax Group’s current communities here.